How to use Pinterest to promote your Etsy Shop in 2024
written by Irene
For Etsy Sellers and small business owners, Pinterest is the perfect place to grow their brand and attract customers to their shops with high quality visual content. In this article we are going to talk about what exactly is Pinterest and how it communicates with your Etsy Shop. Finally I’m sharing the 6 basic steps you need to take to become a master of it.
Without further ado, lets start.
What is Pinterest?
Pinterest can work as an incredible marketing channel for all small businesses (like ours) to engage followers and potential customers to our shops.
It is also a source of endless inspiration on subjects like interior design, photography, architecture, travelling, styling, DIY just to name a few.
But first and foremost, Pinterest is a visual search engine. It has its own algorithm, which tracks your activity and suggests images and videos based on previous searches. You type in the search bar a query. Images or videos relevant to that query appear. These images or videos can link back to another source. Like a website, an article or an e-shop.
This means that if you manage to attract the right people to your Pinterest account, you attract potential customers to your business as well. This is exactly why it can benefit your online business in a way no other free tool can.
Additionally, it has a unique feature. It allows the user to save a pin (image or video) on their account and go back to it later. So the products or services someone promotes can be seen multiple times even if you pin them once.
Now that you’ve got the main idea of what Pinterest is, let’s explore how you can take full advantage of this powerful tool to promote your Etsy Shop.
Pinterest and Etsy
It’s true that Pinterest has grown its popularity hugely the last few years. It is also true that once you understand how the platform works, the marketing possibilities are endless.
Etsy sellers use Pinterest to show their products to a large audience. It is estimated that over 445 million people visit Pinterest every month. And did I mention it is free? Contrary to other expensive and complicated marketing tools, this one is both free and easy to use. You can always use paid ads to promote your pins, but it’s not necessary as we will see later.
If you use this platform the right way, you’ll see results even after a couple of months.
What is not to like about this super effective marketing tool?
As you can see becoming skilled in Pinterest can make a difference in your business.
Now lets move on to the six essential steps you need to follow as a beginner entrepreneur to master this amazing free tool.
6 Steps to become a master of Pinterest
- Create a business account
- Claim your website
- Create high quality pins (on Canva)
- Create multiple boards for your pins
- What kind of pins to create and how often
- Work on SEO
“The more people click on your pins, the higher the chances they land on your Etsy Shop and become customers “
1. Create a Pinterest Business account
First step you need to take, is create a Business account.
If you already have a personal account you can switch to a business, but I don’t recommend it. It is better you create a business account from scratch and don’t mix your work with your other interests or hobbies. You don’t want to send mixed signal to Pinterest algorithm nor to your audience.
A Business account is free and offers you the following:
- Create pins and pin ideas
- You have access to Pinterest Analytics. You can collect information about your audience’s behaviour and which pins work and don’t work well
- You have access to Pinterest ads
- You can claim your Website / Blog if you have one and drive traffic there
If you want to know more about how to Blog in 2024 read full article here.
I suggest you read here if you want to create a new account
and here if you switch from a personal to a business account
Now that your business account is all set up, you need to create a strong Profile.
In your profile you must include your business name, profile picture or business logo. All these must be the same with your Etsy Shop, to start building your online presence as a brand. In the description be clear about who you are, what products you offer and how you can help your customers. You can include a Call to Action, such as Download a freebie or a link to your Shop.
Example: “Hi! I am Irene, an Etsy Shop owner and Pinterest account manager. I help Etsy sellers, market their businesses with Pinterest.”
Don’t forget: Pinterest is all about visuals, so don’t overlook the power a stunning picture has.
For your Cover image use a horizontal image with a 16:9 aspect ratio and at least 800px wide and 450px tall.
It should be in a PNG, JPG or GIF format and no more than 10MB.
For your profile photo or logo, the size must be 165px x 165px.
Whether you use your face or your business logo depends solely on what kind of brand you aim to build.
Tip: If you are the face of your business use the same professional head shot of your face for your Etsy store, Pinterest and any other social media account. Stay consistent. You want people to easily remember your face or your logo.
Step 2 : Claim your Website/Blog
After you have created your profile, claim your website if you have one. Why is this important? Mainly because you let people know where they can find more of your content. Your website will show up to your profile and people can click directly to it.
Also, by verifying your website on Pinterest your profile picture will show up next to any pins that come from your site as well as a follow button for your Pinterest account. This will definitely help you grow your account or attract new customers.
Now let’s see how you claim and verify your website when you use WordPress. Don’t worry it is a very simple process.
First of all login to your existing Business Pinterest account. Go to Settings on top right, and head to the claim tab. Click the claim button. A new window will open which offers three options on how to claim your site. I suggest you choose ”add HTML tag”, since it is the easiest way to do it. You have to add an HTML tag to your website’s source code so that Pinterest can confirm that you own the website you want to claim. So click inside the box with the HTML tag and copy it.
Now keep this tab open and head straight to your WordPress website. Log in to the backend of your site.
Next, you need to download a plugin called ”WP Code-Insert Headers and Footers and Code Snippets” and active it. Go to settings and open the ”Insert headers and footers” option. Click on it, paste the HTML tag in the box that appears and click ”Save”.
Now head back over to the Pinterest tab, click continue and copy and paste your Blog URL. click ”Verify” then Click ”done” and your Website is claimed and verified on Pinterest!
Tip: If you’ve gone through this process and it says that your site wasn’t claimed, go to your WordPress backend, clear your cache and try again.
Note: Up until recently you could claim your Etsy Shop, Instagram account and You Tube channel. Unfortunately Pinterest doesn’t support that option any more. You can only claim your website.
3. Create high quality pins
If you are anything like me and love designing, you ‘ll love this process. This is the moment you can create pin-worthy images that will entice people to click, repin and save.
You should create only vertical images of 2:3 aspect ratio. The max file size is 20 MB and the file type is PNG or JPEG. I usually create 1000px x 1500px PNG images on Canva. Canva is a free designing tool, very easy to master and with numerous design elements you can use. Personally I use the paid version, but if you are just starting the free will do just fine.
Since you are aiming to establish your brand, my advice is to use the same colours and fonts for your pins, your website and Etsy Shop. It’s better to be cohesive. People will be able to recognise your pins as soon as they see them and little by little you will establish your brand.
The text on your pins can make all the difference. For example titles with phrases like “6 tips to” or “The ultimate guide to” or “The 10 basic steps to” attract more views and convert better.
You can also create video pins, ads, and idea pins.
Finally you should name your image files for SEO. Instead of using the default file name, use relevant keywords in the name to help your image get found in the search engine. Keep it short and use only dashes. Avoid stop words like the, a, it, etc.
Step 4: Create multiple Boards for your Pins
You can’t pin randomly on your account. You have to use Boards to save, collect and organize your own pins as well as other people’s pins. This way, it will be easier both for you and others to navigate through different kind of pins.
A board must have these 4 elements:
1. Be relevant to your Etsy business
2. Include relevant keywords
3. Be filled with high quality enticing images
4. Link to your Etsy Shop or Blog
If your are a beginner, create at least 10 different boards and fill them.
I recommend creating one board with your own pins only and many boards where you will mix the pins you create and pins of others.
Tip: When you see a pin you like, before pinning it, do a little research on the creator. Be sure it’s not a spam account, but a reputable one.
You can also get involved in Group Boards, which are like regular boards, except that the owner can invite collaborators to pin on them. Think of it as an exchange between you and other pinners. You promote their pins and they promote yours.
You can increase your reach even with zero followers, since any pins shared on a group board are shown to anyone following that board.
In other words, being a part of a group board gives you access to other people’s audiences.
Step 5: What and how often you should pin
When I started using Pinterest, I used to create 40-50 new pins per week and pinned them during that week. At a certain point I had a big stock of pins on my Canva account and I could focus on other aspects of my business during the week.
Even today I try to pin at least 5-10 times per day. If you are new to Pinterest and want to get your feet wet, I suggest you upload at least 5 pins/day. The platform wants you to be active.
Don’t get intimidated by the above numbers. Creating your first pin can take up to half an hour, but you will get much better in the process. I can create up to 10 pins in half an hour if not more. And I’m not a professional designer. I use Canva and I love it! I can guarantee it can be the most relaxing task you’ll have to do for your business.
The time at which you pin is also very important. They say people are more likely to check on their Pinterest account during noon (11.30a.m. – 1.30p.m.) and early in the evening (3.00p.m. – 5.00p.m.). I try to schedule my pins around these hours, to have more chances to be seen.
After creating your pin, you can either upload it immediately or schedule for another time. You can do this manually, or use a software to do it automatically. The most well known software among pinners is Tailwind. When you will grow your account, it’s better you use a tool like Tailwind. It will save you so much time, and you can use that time to grow other aspects of your business.
There are many different kind of pins you can create to promote your Etsy listings or a Post on your Blog.
As an Etsy seller you want to promote your products. You definitely want to create a board with pins promoting your listings. Here is an example of a pin I created for a printable I sell on my shop. As you can see on the down part of my pin I use my shop’s logo.
You can also create motivational pins for beginner entrepreneurs who feel overwhelmed and seek a little encouragement!
The possibilities are endless.
To sum it up, the key is to create a variety of different types of pins to reach a wider audience. With Pinterest Analytics, you can see which pins perform better, change them slightly and upload more.
Step 5: SEO
To optimize your pins, there are three elements you should focus on:
– Enticing Images
– Pinterest and Google Analytics
Pinterest is a visual Search Engine and as such, it’s important to use keywords for your pins to perform better. Do keyword research and use them wisely in your pin’s title, description and name. Use the same keywords in your Profile description.
People on the platform are looking for incredible images to inspire them, or beautifully photographed products they will want to buy. Create the best aesthetically pleasing images you can.
Be consistent with your strategy but also experiment with new kinds of pins and see how it goes. You might be surprised by which pins work well and which don’t. Act according to what your audience wants.
Finally for every pin you upload, include a link to drive traffic to your Shop or Blog.
Apart from the traffic you want to attract organically, consider using Ads especially at the beginning when you won’t have a big audience. Advertising can help your account grow quickly.
Pinterest has its own Analytics which are accessible to anyone for free when they create a business account. 30 days after you’ve opened your account, you can start using analytics. It might seem as a boring task to many of us, but believe me it can save you a lot of time. You don’t want to create a bunch of pins no one is going to click on. Don’t ignore your audience and create randomly, pins you think are pretty. Pay attention to the Analytics at least once a month and re-evaluate your pinning strategy.
Not using Pinterest for your Etsy Business is like missing out on a free and powerful marketing tool to acquire followers / customers to your Etsy Shop. I’m sure you don’t want that.
Like most things you’ll do for your business, the more you practice the better you’ll get.
As long as you stay consistent and don’t give up after a month, you’ll start seeing results eventually.
Do your research, build your strategy and start pinning!