How to use Pinterest to promote your Etsy Shop

in 9 Tips

written by Irene

‘Pinterest is by far my favourite tool to promote my Online Business’ 

Can Pinterest help your Etsy Shop’s visibility and traffic?

Not being an avid user of social media, I was always attracted to Pinterest as a means to promote my digital products. 

I consider Pinterest as a search engine where people type in the specific products or ideas they are looking for. As is known, people searching on Pinterest are more likely to make a purchase, compared to those scrolling on other platforms.

Because of that, and of the fact that I don’t enjoy using Facebook, Instagram or Tik-Tok, I went all in with Pinterest and haven’t regretted it.

Promoting your Etsy shop on Pinterest can be an effective way to drive traffic and increase sales, if you know how to use it.

In this post I’m sharing some tips that helped me remarkably when I started: Let’s explore them.


Tip No 1: Optimize Your Pinterest Business Profile

Needless to say you can’t promote a business with a personal account. You have to create a business one, if you haven’t already. With your Pinterest business account, you get additional features such as analytics and the ability to run ads. Fill out your Pinterest profile completely, including a clear profile picture, a concise and engaging bio, and a link to your Etsy shop.


Tip No 2: Create Boards Relevant to Your Products

Organize your Pinterest boards around themes related to your products. Use relevant keywords in board titles and descriptions to improve discoverability. Don’t underestimate the power of well organized boards. 


Tip No 3: Leverage Group Boards

After your own boards, it’s time to join other relevant group boards in your niche. It’s a simple way to get in front of a broader audience and increase the overall visibility of your pins. It is also a way to take a close look at what your competitors pin and what titles and descriptions they use.


Tip No 4: Pin High Quality Images – Visuals is everything on Pinterest

I know you hear this a lot, but high quality pins are the only way to go. Just take a look at your Pinterest account. There are so many aesthetically pleasing and eye-catching pins out there.

You can’t compete with average pins.

Pinterest is a visual platform, so use high-quality, visually appealing images of your products. Showcase different angles, uses, and variations. Check your Analytics once a month to see what works best for your niche and repeat that.


9 Pinterest Tips

Tip No 5: Pin Consistently

Be active on Pinterest by pinning regularly. Consistency is key to maintaining a presence and engaging with your audience. Don’t over do it for a month and then go silent for another.

You have to show both the Pinterest algorithm and your audience that you take your business seriously and create fresh content every day.


Tip No 6: Create DIY and How-to Pins

Showcase your products in action by creating DIY or how-to pins. Even if you sell digital products, a short video of you designing on Canva can attract a lot of attention. This type of content can be popular on Pinterest and help potential customers see the value in your products.


Tip No 7: Monitor Analytics

Regularly check Pinterest Analytics to understand which pins are performing well and adjust your strategy accordingly. Through analytics you will have a clear understanding about your audience’s preferences. You don’t need to use expensive keyword research tools. Pinterest already provides you with the information you need.


Tip No 8: Engage with Your Audience

Respond to comments on your pins, follow other users, and engage with the Pinterest community. Building a presence and connecting with your audience can lead to increased visibility. Comment on your own pins first. That might feel silly, but trust me it can motivate people to comment too.


Tip No 9: Cross promote in other Social Media

As I mentioned at the beginning of this post, I don’t like social media. However, after I create my pins and boards, I try to share them on other social media platforms to increase visibility and drive traffic back to my Etsy shop. You can do the job once and with little adjustments, use it for other platforms with different audiences.

Remember that success on Pinterest, like any social platform, takes time. Experiment with different strategies, monitor what works best for your Etsy shop, and refine your approach over time.

I look at Pinterest as a free advertising tool for my business, that if used right can do miracles.