How to sell Canva Templates in 2024

Start your Etsy Business selling Canva templates this year

written by Irene

If you enjoy spending hours creating on Canva, like I do, then hear me out.

What are Canva Templates?

As I am sure you already know, Canva is a popular graphic design platform that offers a wide range of templates for different purposes.

Canva templates are pre-designed layouts created to simplify the design process for various projects. These templates serve as a starting point for users who may not have extensive design skills but want to create professional-looking graphics quickly.

They are ready-made designs that you can customize according to your needs.

Canva offers a wide range of templates for different purposes, including social media graphics, presentations, posters, business cards, resumes, and more.

Which are the most common types of Canva templates?

Some of the most common types of Canva templates are:

  • Social Media Graphics: Templates for creating posts, stories, covers, and profile pictures for platforms like Instagram, Facebook, Twitter, and LinkedIn.
  • Presentations: Templates for designing slideshows and presentations for business, education, or personal use.
  • Printables: Templates for creating printable materials such as flyers, brochures, posters, business cards, invitations, and more.
  • Documents: Templates for designing documents like resumes, CVs, proposals, and reports.
  • Marketing Materials: Templates for marketing collateral, including banners, ads, newsletters, and product labels.
  • Educational Resources: Templates for educational materials such as lesson plans, worksheets, and certificates.
  • Branding: Templates for creating consistent branding elements like logos, letterheads, and social media banners

  • Events: Templates for event-related graphics such as save-the-date cards, invitations, and programs.

  • YouTube Thumbnails and Channel Art: Templates designed specifically for YouTube content creators, including video thumbnails and channel art.

  • Infographics: Templates for designing visually engaging infographics to present information in a clear and concise manner.

  • Events: Templates for event-related graphics such as save-the-date cards, invitations, and programs.

What is the process of creating Canva Templates?

Here’s a basic 10 Step Guide on how to create Canva templates:

  1. Access Canva: Visit the Canva website ( and sign in or create a new account.
  1. Choose a Template Size: Once you’re logged in, click on “Create a design” on the Canva homepage. Choose a template size based on your project type (e.g., Instagram post, presentation, flier).
  1. Select a Template: Canva provides a variety of pre-designed templates for each project type. Browse through the available options and choose a template that fits your needs.
  1. Customize the Template: Once you’ve selected a template, you can customize it to suit your preferences. Edit text: Double-click on any text element to change the text. You can change fonts, colors, and sizes. Replace images: Click on an image element, and you can upload your own images or choose from Canva’s extensive library. Adjust elements: Resize, move, or delete elements on the template as needed.
  1. Add Elements: Canva provides a variety of elements like lines, shapes, icons, and illustrations. You can add these to your template to enhance its design.
  1. Use Canva Tools: Familiarize yourself with Canva’s tools, such as layers, alignment, and spacing, to refine your design. Layers: Arrange elements in front or behind each other. Alignment: Use guides to align elements for a clean design. Spacing: Ensure consistent spacing between elements.
  1. Save and Duplicate: Save your template by clicking on the “File” menu and selecting “Save” or “Download.” This allows you to use it as a starting point for future projects. You can also duplicate the template within Canva to create variations.
  1. Organize Your Designs: Canva allows you to organize your designs into folders. Create folders to keep your templates and projects organized.
  1. Share or Export: Once your template is ready, you can share it directly from Canva or download it in various formats (PNG, JPG, PDF, etc.).
  1. Explore Advanced Features: Canva offers advanced features like animations, collaboration tools, and more. Explore these as you become more comfortable with the platform.

Who uses Canva Templates?

Canva templates are used by a diverse range of individuals and organizations. 

Anyone who has a business or uses social media is a potential customer.

Some examples would be:

  • Small Businesses: Small businesses often use Canva templates for creating marketing materials, social media graphics, business cards, and promotional materials. Canva provides an affordable and user-friendly solution for businesses with limited design resources.
  • Entrepreneurs: Entrepreneurs, especially those who manage their own marketing and branding efforts, use Canva templates to create professional-looking visuals for their websites, social media accounts, presentations, and other promotional materials.
  • Content Creators: Bloggers, vloggers, and other content creators use Canva templates for designing blog post graphics, YouTube thumbnails, channel art, and other visual elements to enhance the presentation of their content.
  • Educators: Teachers and educators use Canva templates to create visually engaging educational materials, lesson plans, worksheets, presentations, and classroom resources.
  • Nonprofit Organizations: Nonprofits with limited budgets often turn to Canva templates to create eye-catching materials for fundraising campaigns, events, and social media outreach.
  • Social Media Managers: Social media managers use Canva templates to streamline the process of creating consistent and visually appealing content for various social media platforms.
  • Students: Students use Canva templates for school projects, presentations, and other assignments, making it easier to create polished and professional-looking work.
  • Freelancers: Freelancers in various fields, such as graphic design, marketing, and writing, use Canva templates as a foundation for client projects, saving time and ensuring a professional result.
  • Event Planners: Event planners and coordinators use Canva templates to design invitations, posters, and other materials for events, weddings, conferences, and parties.
  • Individuals for Personal Use: Everyday users use Canva templates for personal projects like party invitations, holiday cards, social media posts, and other creative endeavours.

Canva’s user-friendly interface and extensive library of templates cater to a broad audience, making it a versatile tool for anyone who wants to create visually appealing and professional-looking designs without the need for advanced graphic design skills.

Canva Templates 2024

Do I need to be a designer to create and sell Canva Templates?

A graphic design background isn’t necessary to sell Canva templates.

However you need to have a good eye design and the willingness to learn.

With so many YouTube tutorials and free or paid online courses, you can master the skill of designing in a very short time.

It’s not rocket science.

Is it worth creating Canva Templates in 2024?

Isn’t it an oversaturated market?

If you ask me, every market is already saturated. This alone can’t be the reason not to pursue your goals in the niche you’ve chosen. 

Before investing time and effort into creating Canva templates in 2024, it’s essential to conduct market research, stay updated on industry trends, and assess the platform’s current status. Additionally, consider reaching out to Canva directly or exploring their official communication channels for any updates or insights that can guide your decision.

Also keep in mind that if the demand for visual content remains high, the need for customizable templates is likely to persist. Businesses, content creators, educators, and individuals require visually appealing designs for their business’s purposes.

If anything, the Canva template market is on the rise! This may be your chance to cash in on a new opportunity!

How much can I really make selling Canva templates?

The potential income from selling Canva templates can vary widely based on several factors. Here are some key considerations that can impact how much you might make:

  • Quality of Templates: High-quality, well-designed templates are likely to attract more buyers. Templates that stand out, are versatile, and meet the needs of a specific audience can command higher prices.
  • Niche and Target Audience: Creating templates for specific niches or industries can be more lucrative. Identify target audiences with specific design needs and tailor your templates accordingly.
  • Competition: The level of competition in the Canva template marketplace or on other platforms (such as Etsy) can affect your sales. Differentiate your templates by offering unique designs or catering to underserved niches.
  • Pricing Strategy: Your pricing strategy plays a crucial role. Consider the perceived value of your templates, the time invested in creating them, and what competitors are charging. It’s important to find a balance between competitive pricing and fair compensation for your work.
  • Marketing and Promotion: Effective marketing can significantly impact your sales. Promote your templates through social media, blogs, forums, and other channels to increase visibility and attract potential buyers.
  • Customer Base: Building a loyal customer base can lead to repeat business. Providing excellent customer service and creating templates that consistently meet customer expectations can contribute to long-term success.
  • Platform Fees: If you sell your Canva templates on platforms like Canva’s own marketplace or Etsy, be aware of any fees associated with listing and selling. Factor these fees into your pricing strategy.
  • Trends and Seasonality: Stay aware of design trends and seasonal demands. Creating templates that align with current trends or cater to seasonal needs can boost sales during specific periods.
  • Adaptability and Updates: Regularly update your templates to adapt to changes in design preferences or platform requirements. Keeping your offerings fresh and relevant can attract ongoing interest.

It’s challenging to provide a specific income estimate because success in selling Canva templates depends on the factors mentioned above and can vary from person to person. Some creators generate a significant income from template sales, while others may see more modest returns.

In a nutshell, depending on how many products you’re selling, where you’re selling, how you’re promoting, how consistently you create new products, how much they cost, and most importantly, the quality of your Canva templates, you can make anywhere from a few hundred to a few thousand dollars per month.


To get a better sense of the potential, research the Canva template marketplace, study successful sellers, and consider starting with a smaller set of templates to test the waters. As you gain experience and build a portfolio, you can refine your approach and potentially increase your earnings.

As with any business endeavour, it will take time, experimenting, failing and refining your business plan before you start seeing some success. 

Take seriously your customers’ feedback and market’s trends and adjust your approach accordingly.

Canva Templates 2024 (2)