How to rank higher in the
Etsy Search feed

written by Irene

When I first opened my Etsy Shop I was really skeptical about how  my shop would not get buried in Etsy’s search engine. I had done my research on successful shops on Etsy, but I couldn’t comprehend how some sellers made it while others didn’t. I knew it wasn’t only about good quality products.

My biggest fear was doing everything right and still not getting my Etsy business off the ground.

Through my many failures, I came to the conclusion that ranking high on Etsy is the result of many different factors. It’s not enough to produce products of high quality. Nor is it solely the niche you’ve picked. And no, SEO won’t work miracles for you by its own.

So you may ask. What can I do to make sure my Shop is shown in the first page of Etsy’s feed?

This is what we are going to find out.

Let’s dive in.

As I mentioned, ranking higher in the Etsy search feed involves a combination of tasks such as optimizing your listings, engaging with the Etsy community, and staying consistent with your efforts.

Here are the tips I used to help me improve my shop’s ranking:

6 tips to apply as soon as you open your shop

  1. Before anything do keyword research
  2. Complete your shop’s information
  3. Optimize your photos and use all tags
  4. Promote your shop
  5. Community matters
  6. Use data to your advantage

Keep in mind: Etsy’s search algorithm may evolve, so it’s essential to stay informed about any changes and adjust your strategy accordingly. Consistency and patience are key when it comes to improving your Etsy shop’s search ranking.

Rank higher on Etsy

1.Before anything do Keyword Research

Keyword Optimization is a dull but necessary task you have to do before you even start creating your products. Conduct thorough keyword research and use relevant keywords in your product titles, descriptions, and tags. Focus on long-tail keywords that are specific to your products. Place the most important keywords near the beginning of your product titles. Ensure that your titles are descriptive and accurately represent your products.

2. Complete your shop’s information

Fill out your shop’s About section, policies, and other information to provide a comprehensive profile of your business. You want to appear as a pro. Not as an amateur. Complete the shop sections and include a shop banner for a professional look. Regularly Update Your Shop. Add new listings or update existing ones. Etsy tends to favor active and frequently updated shops. Consider promoting seasonal items or creating themed collections.


3. Optimize your photos and use tags 

Use high-quality images that showcase your products from various angles. Utilize all available photo slots for each listing to give potential customers a comprehensive view. Utilize All 13 Tags. Take advantage of all 13 available tags for each listing, using both broad and specific keywords. Include variations and synonyms of your main keywords.

4. Community matters

Build a strong community by encouraging positive reviews. How can you achieve that? By providing excellent customer service and encouraging your satisfied customers to leave a positive comment after their purchase. Respond promptly to customer inquiries and address any issues professionally. This is the only way to gain their trust so they will return to your shop for their next purchase. Participate in Etsy Teams. Socialize. Just because you run an online business, it doesn’t mean you have to be isolated. On the contrary, don’t hesitate to join an Etsy Team related to your niche and actively participate in discussions. Collaborate with other sellers, and cross-promote each other’s products when relevant. You can ask questions and find support.


5. Use data to your advantage

Lastly, monitor and analyse your shop’s results. Regularly check your Etsy Shop Analytics to understand how customers find your products. Use this data to make informed decisions about your listings and overall shop strategy.


In a nutshell

To rank higher in the Etsy Search Feed, you should focus on optimizing key elements within their product listings to align with Etsy’s search algorithm. Begin with thorough keyword research to identify relevant and high-volume search terms related to your products. Incorporate these keywords strategically into your product titles, descriptions, and tags, ensuring a natural and coherent flow.

Utilize all available photo slots to showcase your product from various angles, emphasizing its uniqueness and quality. High-quality, aesthetically pleasing images can positively impact click-through rates.

Actively engage with your customers by responding promptly to inquiries and reviews, as positive interaction contributes to a seller’s overall reputation on Etsy.

Additionally, consistently updating your inventory with fresh listings can enhance your shop’s visibility, as Etsy’s algorithm tends to favor active and regularly updated stores. Lastly, consider participating in Etsy promotions, sales, and other marketing initiatives, as these can boost your shop’s visibility and attract more potential customers.

By implementing these strategies, you have  high chances of increasing your ranking in the Etsy Search Feed and reach a broader audience.