How to fix slow Etsy sales
5 useful Tips
written by Irene
‘How do I get my first 10 sales? And how do I get consistent sales throughout the year?’
The reality of slow sales
Slow or no sales on Etsy was my greatest fear when I opened my first Etsy Shop.
Like anything in business, improving slow sales on Etsy involves a combination of strategic changes to one’s shop, product listings, and marketing efforts.
In this post, I’m going to walk you through the strategy that has been working for me and many Etsy Sellers who are facing slow sales or no sales at all as beginners.
I encourage you to use this little checklist to see an increase in your sales.
So, here are 5 quick tips you can start implementing to your shop from day one:
Tip No 1: Product Research in advance. Ask yourself ‘Is there demand for what I’m selling?’
First and foremost, you need to know if there is even demand for the products you are creating and planning to sell.
Ask yourself: Is it a seasonal or a whole year round product? Let’s say you sell a seasonal product. You can’t promote a Christmas ornament during the Easter month. Obviously, it won’t sell.
If your products are seasonal, you have to hack each and every Holiday on your calendar. 60 days before a holiday happens, you’re going to start launching relevant products. Some people start as early as 90 days in advance. The point is you have to create your products way before you plan to list them.
Otherwise, you’ll be late to the game.
If your shop doesn’t depend on seasonal sales, you have to start thinking evergreen. Which means, find out what products in your niche have good demand throughout the year.
Promote them no matter what month of the year you are in.
But to be honest, Esty is a marketplace where seasonality matters. Even if you create evergreen products, there is a good chance some of your products have a high season.
Please take advantage of that with strategic sales and advertisement. Either way, planning ahead is essential for your shop to run smoothly.
Tip No 2: Pay attention to pricing and run consistent sales
Firstly, make sure to apply competitive pricing for your products. Research your competitors and ensure your prices are neither too high nor too low compared to similar products in your niche.
Consider offering discounts, bundles, or promotions to attract more buyers. Apply sales regularly. Do about 15-35% off. During the busiest times in your store you can apply a lower sale’s percentage (do about 10-15%).
Ideally run your sales every 7 days. Why? The reason for this is that you’ll be notifying people who have favoured one of your products or follow your shop every week.
Also, showing people that there is a start and end time on your offer, creates the feeling of ‘emergency’ which can work as an incentive for them to buy.
Finally, before a big launch you might get a little more aggressive with your sale’s percentage. Even a 45% discount might be worth it for some shops.
Tip No 3: Use Social Media for Promotion and Run Etsy Ads
Now that you have more eyeballs on your products because of the sales strategy you applied, you want to move to the next step, which is conversion.
You need your conversion rate to go higher. Firstly, you need high visibility. More people coming to your shop is a signal for Etsy’s algorithm that they favour your products and are willing to buy them.
So Etsy will show your listings to more people and your chances of increasing your sales will go higher.
One way to attract more visitors is through Social Media. They can work as free advertising outside Etsy. Focus on one or two the most. For me Pinterest and Instagram are the best for Etsy promotion, since both are based on visuals. Eye-catching pins and enticing Instagram photos can do a lot for your products. After that, consider using Etsy Ads to promote your listings within the Etsy marketplace.
I know, you don’t want to pay for ads. But free isn’t enough. When you own a business, expenses like these are part of your job.
Tip No 4: Fully optimize your shop
High-Quality Photos: Ensure your product photos are clear, well-lit and showcase your items from different angles.
Write detailed and engaging product descriptions that highlight the benefits and features of your items. Use relevant keywords in your titles, tags, and descriptions to improve search visibility.
Consider what terms potential buyers might use to find your products. Choose tags that accurately describe your products. Etsy’s search algorithm uses these tags to match your products with potential buyers.
If you sell physical products, be transparent about shipping costs and delivery times. Consider offering free shipping or flat-rate shipping to make it more appealing to buyers.
Tip No 5: Pay attention to Customer Service and ask your buyers for reviews
Prompt communication is very important. Respond to customer inquiries and messages promptly. Good customer service can lead to positive reviews and repeat business. Encourage satisfied customers to leave reviews after their purchases. They build trust with potential buyers.
Remember. Improvement may take time, so be patient and consistent in practicing the above strategies.
These 5 tips we talked about apply to any niche. Start implementing them and regularly reassess and adjust your approach based on what works best for your specific Etsy shop and target audience.
The reason many Etsy sellers quit a few months after opening their shop is because they expect people will purchase from them just because they have uploaded a few products.
The competition is fierce. That’s no secret. That’s why only sellers who are strategic about their business will eventually start seeing success.
I hope you are one of them.