How I Plan To Grow
My Blogging Business



written by Irene

I decided that in my Blog I wanted to be honest and share both my little achievements and my big struggles.  

I’ve been blogging for over two years now, but if I want to be honest with you -and myself- growing my blog hasn’t been my top priority. When I started blogging back in 2021, my main goal was to share with my readers my effort to create an online business.

The last few weeks I realized I need to be more strategic about my Blog’s growth. I’m sharing all the 6 steps I intend to take and hopefully see some results in six months from now.

How To Grow Your Blog

Step # 1 : Reset your Blog’s Goals

I know that having a niche is essential when you start blogging. I don’t think there is any blogger who succeeded online talking about random stuff. That’s why I picked a niche when I created my website.

Now I feel it’ s time to specify my goals again. What is the message I want to pass to my readers? Which problems do I want to help them solve? Do I want to talk about less topics but in a more in depth way? Or expand the variety of topics I discuss, but in a more generic way?

After writing for some time, I feel I have grown both as a business owner and as a person. This affects my work. It’s ok to adapt. It’s not a failure to change what you think doesn’t align with you anymore.

I’m not saying you should totally change your niche every couple of months, because you’ll confuse your audience and eventually won’t have an audience at all. But you should adjust your work according to what you believe your audience wants and what you feel confident writing about the most.


Step # 2 : Build A Content Strategy

Once you’ve decided which is your niche, it’s time to build a solid content strategy that aligns with that niche and your audience.

In my first couple of months blogging, I felt like I could write so many posts and I used to pick them randomly. But soon I realized I had to follow a certain strategy, that’s why I created a content calendar. Plan your Blog Posts at least 1-2 months ahead to ensure consistent and quality content production.

Focus on producing high-quality and valuable content that addresses your audience’s problems or interests.


Step # 3 : Email Marketing and Creating an Audience

Build an email list from day one. Writing high quality content alone will not monetize your Blog. The Internet is full of blog posts about similar subjects. Offering true value through your posts is important, but not enough. If you want to attract more people to your site, offer them something for free. Everyone loves free stuff.

Use lead magnets, opt-in forms, and email marketing campaigns to nurture your subscribers and drive traffic to your blog. I’m not talking about a 5 page cheat sheet, poorly written. The competition is fierce even when it comes to freebies. Don’t hold back on what you share with your free guides or e-books, because if your audience finds them valuable, they will be back for more. Eventually they will trust you and when you offer them a paid product they will be more likely to buy it.


6 Steps To Grow Your Blog

Step # 4 : Monetization Strategy 

Blogging is time consuming and for most of us it’s not a hobby. We really want to monetize our writing and improve our lives financially.

Exploring various monetization streams is a must if you want to make some cash eventually. These methods can be using affiliate marketing or finding sponsors for your posts. You should also consider selling some kind of digital product that compliments your content.

Let’s say your blog is all about pets. You can offer your readers a free ‘Dog Daily Schedule Chart’. After you have some followers who trust your brand, you can try offering them premium content. If they really like your content, they might be willing to pay for a more premium service on the subject they are interested in. That service could be a 1:1 coaching session, or a mini course.

Choose the ones that best suit your niche and audience.


Step # 5: UX and SEO

I was not a Web Designer, but decided to create my website by myself. It wasn’t an easy process and I’m sure a professional would have done better job, but I am happy I did it because I learned a lot. Not only about web designing, but also about SEO.

Now I feel it’s time to upgrade. I am well aware of how important it is to offer my readers a unique experience. So I plan to improve both the aesthetics and the functionality of my website.

It’s ok to start with an imperfect website where you upload your blogs. Content is more important that visuals, when it comes to blogging. But keep in mind that even your readers, want to navigate easily through your posts. Plus, a beautiful site attracts more eyeballs than an average one.

SEO is another huge aspect of the work a blogger has to do. Unless you have the money to pay an SEO expert, it’s something you need to do for your site. Writing high quality content alone, is not going to rank you high on Google.

Do your research about keywords, post titles,proper header tags, meta descriptions. Other common tasks associated with blog SEO include on-page and off page optimization, improving page loading speed and internal linking.

Ensure that your website is user-friendly, loads quickly, and is mobile-responsive.

A positive user experience can lead to higher retention rates.


Step # 6: Networking

Networking isn’t my favorite thing. I prefer writing and promoting my posts through social media than trying to get noticed by other bloggers. But guess what. Not networking, does no good to your business.

Collaborate and start building relationships with other bloggers or businesses in your niche. Networking can lead to guest post opportunities and backlinks, which can improve your SEO.

You can also try to guest post on relevant websites to increase your reach and authority. It won’t be easy if you are a beginner. You will get rejected many times. Don’t let this bring you down.

Writing guest posts for reputable websites in your niche can improve your accountability and will make you look more professional. This can help you reach a wider audience and establish yourself as an authority.

Remember that growing a blog is an ongoing process, and there’s no one-size-fits-all approach. Experiment with different strategies and adapt them to your specific niche and audience.

Just because you started a blog one, two or five years ago, it doesn’t mean writing is your only job.

If you want to see growth and success over time, you have to improve your business and be patient.

Growing a blogging business takes time, a lot of effort, and a well-thought-out strategy.