Is blogging for your business worth it?
7 reasons why you should consider blogging to grow your online business
written by Irene
‘writing can be liberating and decompress all the stress we accumulate with every day’s struggles’
Can you grow your online Business by blogging?
Not only is blogging a great way to make some passive income on its own, but it can also help you build trust with your potential customers if you are running another online business. Let’s say you run an e-shop. Blogging about it can drive traffic and promote your products or services.
In this post, we’re going to highlight the main benefits of blogging for your business, even if you are just starting now.
We are also talking about how you can get started with creating relevant content. The kind of content that will drive links and traffic to your site.
Now, let’s explore some of the reasons blogging is worth pursuing, if you are serious about growing your business.
Reason No 1: Blogging can help you establish authority in your niche
No matter what your niche is and what kind of business you own, blogging about your products and services will drive some extra traffic to your business.
You might own a website where you sell jewellery or other handmade goods. Or you may be a doctor and run a medical website where patients can read about your work and book an appointment with you. Or you may be a dog trainer and want to attract potential customers working as a freelancer.
See how different all those professions are? And the list goes on. It doesn’t really matter. The benefits of blogging about your business are the same.
Every time any professional creates and publishes a blog post, it’s one more opportunity for their site to show up on the search engine results page (SERP) and drive organic traffic. If your content is worth reading and you provide real value to your audience, they will come back.
Yes, there are hundreds of articles about the same topic you write, however how many of them are actually worth reading?
My guess is not a lot. So be serious about the content you put out there. You want your readers to feel valued and appreciated.
Establishing authority in your field may sound like a vague expression, since it can not be measured. It’s not a vanity metric. But it is pretty powerful stuff.
-for those who don’t know, ‘organic traffic’ is the non paid traffic, which the people who find you not because you advertise yourself, but because you appear high on the search engines-
Reason No 2: It can help you build a brand
Blogging can contribute to the development of a personal brand.
Over time, a consistent and authentic online presence can help individuals showcase their expertise and values. Marketing experts point out the value of branding. Your Blog is the place where you can be yourself. Express your business’s values. Your unique aesthetics.
Let’s say you are the owner of an Etsy Shop and want to attract customers outside Etsy. You can do that either by maintaining a Blog or by posting constantly on social media.
Both ways are legit and to be honest with you, I encourage you to use them both.
Which brings me to the next reason you need to blog. Using the same content in slightly different forms on various platforms.
Reason No 3:You can repurpose your blog content for other platforms and social media
Blogging for your business will help you get discovered via social media.
People who read your posts, have the chance to share them on social networks, like Pinterest, Twitter, LinkedIn, Facebook.
With every share, your business gets exposed to a new audience that may not know you yet.
You don’t have to create brand new content for your social media. You can use your posts and adapt them to what is most relevant for each social media platform.
You can’t repost one of your articles on Pinterest, but you can create 10 or more pins based on the highlights of that article and upload them. Infographics are a great way to promote your post ‘s key points to an audience that may not be interested in reading text but likes visuals.
On the other hand, social media channels can drive more visitors to your website. People that might like your Facebook post but want to read in detail what you have to say, will visit your website.
Reason No 4: It will help you refine your existing skills and develop new ones
Blogging involves various skills. These include writing, SEO knowledge, photography, graphic design, research and social media management. It will sharpen your time management skills, since producing content consistently is the only proven way to grow your blog. Also as a blogger you must get familiar with website analytics tools (e.g., Google Analytics) to track your blog’s performance. Being able to interpret data can help you understand your audience and make informed decisions.
Successful bloggers need to stay updated on industry trends and adapt to changes in technology and audience preferences. This constant evolution can foster innovation and keep you ahead of the curve not only in blogging but in your other businesses too.
Finally, after running a blog for a while, you will start understanding basic marketing concepts to promote your content more effectively. This includes knowledge of target audiences, branding, and creating compelling calls-to-action. This knowledge, you can apply to your other business as well.
Reason No 5: It is a place to share your business’s news and updates
Some of your posts can be about your business’s stories and news. You can highlight what your business is up to, like new products releases, workshops, collaborations and new freebies. Telling your audience about your news will ‘humanize’ your brand and make you more relatable. And that’s exactly what you are aiming for in order to build a loyal audience. A somewhat personal relationship with them.
You don’t want to appear as one more salesperson to them. You want to share parts of your entrepreneurship efforts, the achievements and the failures. People appreciate honesty and transparency. With your writing you have the opportunity to gain their trust and then promote your products or services.
Reason No 6: It’s a way to network and become a part of a community related to your niche
Blogging allows individuals to connect with like-minded people, both within and outside their industry.
Building a community around a blog can lead to valuable relationships and collaborations for your business. By staying connected to other bloggers or business owners in your niche, you can get familiar with your competitors. What works for them best. Their strengths and weak points. You can adjust your own business according to that.
Also, don’t underestimate the benefits those connections can have for your mental well being. Working online for yourself can make you feel isolated. Being surrounded by like minded people will help you stay sane in those moments you will feel like giving up.
Reason No 7: It will help you convert traffic into leads
When you’ll have some traffic coming to your website through your posts, you will have the opportunity to convert that traffic into leads.
Each time you publish a new post you give yourself a new opportunity to generate new leads.
For those who are not familiar with the word ‘lead’, let me explain. For a blogger a lead is an opening paragraph that catches your reader’s eye and leads them to read the whole post where there is a CTA (Call To Action).
A CTA is necessary for anyone writing to build an income stream. It can be a free workbook you can offer in exchange for your audience’s email. Or a free mini course they can attend as soon as they subscribe to your email list.
Traffic on its own won’t get you far. Even if you have high numbers of visitors to your website, unless they come back to your website and sign up to your email list, those numbers mean nothing.
You want to be able to get in front of your audience constantly, so that they become familiar with your brand. You want them to get excited every time you post on your site, or share news about your business.
It’s the only way they will eventually visit your site or shop and at some point consider buying something from you.
I know it sounds like a lot of work -and to be transparent it is- but that’s just the way things work in the online world.
To sum up
I’m sure by now, you can see the benefits blogging can have for your business. Building authority, gaining more traffic and more leads, sharpening your skills and creating connections.
Even if you don’t feel like a writer, I’m sure you can start writing some listicles and small articles for now. The more you practice the better you will get. And the more confident you will feel.
When I started my blog, I was so insecure about my writing skills that pressing the publish button was very hard to do. But guess what. It was the dumbest fear. Firstly because at the beginning you won’t have an audience, so practically very few people will read your posts. And secondly, even if someone judges your work in a not so flattering way, it’s not the end of the world.
You have to be persistent no matter what others think about your writing. As long as you work hard, you will get better and better with every new piece you post.
Why not give it a try and see how it goes.
After all, writing can be liberating and decompress all the stress and fears we accumulate with every day’s struggles.