6 actions to take after you have opened your Esty Shop
written by Irene
Now that your shop is up and running, you have this feeling of accomplishment right? You feel proud of yourself that you’ve managed to create your products, your mockups, write great descriptions, optimize your shop’s appearance and all.
But to be honest, unless you start making sales, anxiety is right on the corner waiting for you. Because what’s the point of all the work you did, if not for making lots of sales.
Running your business is an ongoing effort, meaning now that your shop is open, it’s time to move to the next level.
Here are the steps you need to start taking as soon as you’ve clicked the ‘open shop’ button.
Step no 1 : Work on SEO
I’m sure it’s not the first time you hear about how important SEO is for an online business. And there is a good reason for that.
As an Etsy seller you will use SEO to help your shop rank high in Etsy’s search engine. Just like Google, Esty platform is a search engine with each own ranking system. Its algorithm uses several ranking factors that determine which listings will appear higher in the search feed.
Let’s say you have uploaded your first 10 listings. The competition in your niche is fierce. How can you rank your listings higher than similar others.
When a customer searches for a product on Etsy, its algorithm will display a mix of relevant and popular products for the customer to see. If you’ve optimized your products the right way, you will increase the chances of appearing in the top search results (first or second page).
Therefore you will increase the chances for your listings to be seen and potentially make sales.
In a few words what you want to achieve with SEO is:
– Rank your listings high (on the first or second page) so that potential customers see them. This is called high visibility.
– Get more clicks. Your listing’s thumbnail is very important. A great thumbnail will drive traffic to your shop.
– Make sure, when someone clicks on your product, your shop looks professional and appealing.
To achieve that professional look, here is how you can optimize your shop’s appearance:
Create stylish shop icon and shop banner.
Write enticing product description.
Use amazing photography for your products. After all, shopping online is all about visuals since nothing is tangible.
Encourage your buyers to leave a review (a good one of course). Great reviews give you credibility and can be the final push for someone to make a purchase.
At this point I must mention that SEO is not only about your shop per se. As an Etsy seller it is likely that you will create other online income streams outside the Etsy platform, just like I have.
Diversification is a good idea during the financial unstable times we live in.
You might decide to create a blogging site to share your experience as an Etsy seller and offer tips to newbies. A blog is a great way to drive traffic to your shop and increase your sales.
You will likely have a presence on certain social media platforms, or use Pinterest, again to drive more traffic to your Etsy shop.
You will have to do SEO for all your online endeavours.
I know what you are thinking. SEO is a lot of work. I agree, but don’t let this thought overwhelm you. As I always say, take one step at a time. Start with SEO inside your shop. Then proceed with SEO for your site, Pinterest, social media, YouTube channel, or whatever other path you choose to expand your business.
Be willing to do the job, learn as you practice, be patient enough and the results will reward you eventually.
If you want to learn more about SEO tips, please read this post.
Now let’s move to:
Step no 2 : Open a Pinterest account
As an Etsy seller, you will constantly try to figure out ways to drive more traffic to your shop. Right?
Well if so, Pinterest is the place to be.
I’m sure you have all browsed through Pinterest at some point to get inspiration for your kitchen renovation, or for decorating the nursery room, or for getting cute outfit ideas, or just for the simple joy of looking at beautiful pictures.
Pinterest is considered to be a social media platform, but to be it is also a visual search engine. You don’t search for text, you search solely for pictures.
Many small business owners use Pinterest to grow their brand awareness and drive sales.
Don’t waste any time. The moment you open your Etsy shop, open a Pinterest business account.
Don’t use your personal account. Open a business Pinterest account.
As I said before, treat Pinterest as a visual search engine. Just like google, don’t expect to see instant gratification. It will take a lot of work and more than a few weeks, so again patience is key.
To create a Pinterest business account follow this link:
It is free. You will get access to analytics, rich pins and ads.
Create your Pinterest profile
Make the most of the platform by creating a strong profile. First impressions are important.
Share with your audience who you are and describe briefly your business.
Choose wisely your profile image. Remember: your image size must be 800px wide and 450 pixels tall. Using a horizontal image with a 16:9 aspect ratio is also recommended.
It can be in a jpg, png or gif format.
If you are mostly behind the scenes, then creating and uploading a business logo is the way to go.
The profile logo or photo size should be 15×15 px.
In your profile everyone can see your public boards, who you are following and who your followers are.
Pins and boards
Pins are images or videos that you can collect and save on boards. With Pinterest boards you can organize your pins in different categories, rearrange them or delete them. Your boards can be public for everyone to see or private (secret boards).
You can pin your own made pins or repin pins of others that you find are relevant to your business.
Tip: keep your Pinterest profile strictly professional. Don’t mix random pins you like with your business. Don’t create irrelevant boards. You can have fun with Pinterest with a separate account.
Take Pinterest seriously. It’s a valuable tool that if used correctly can boost your shops visibility and increase sales.
Every now and then, make sure to tide up your account. You don’t want to send mixed signals about your business to your potential customers.
Activate rich pins
What on earth are rich pins? They are a free product Pinterest offers you. If you own a website then rich pins can help you grow your Pinterest organic traffic at a fast pace. Rich pins add extra information above and below the image when you click on the pin.
If you are a blogger and use Pinterest to make your work known to the public, a rich pin can show the title, description and author of the post your pin is promoting.
If you own a handmade jewellery Etsy shop, a rich pin can show information like pricing and availability.
To learn more about how to get rich pins you can read here.
Group boards are a great way to increase your reach on Pinterest because any of the pins shared on that board are viewed by anyone who follows that board. That will definitely speed up the pace with which you gain followers.
You can start your own group board and invite others to pin on it or you can join another pinner’s group board and share your pins there. Even if you are just starting and haven’t got an audience yet, group boards will give you access to other pinner’s audiences.
Use the search bar to find relevant groups within your niche.
Finally, I want to talk about a tool I love, that has made my Pinterest work so much easier and less time consuming.
If you decide to use Pinterest as a marketing tool for your Etsy business you will find yourself overwhelmed with constantly pinning. It doesn’t have to be this way. Tailwind is a tool many Pinterest users choose to automate their pinning process. It is approved by Pinterest and follows its compliance. It offers a suite of Smart scheduling, Analytics, Promotion and content discovery.
Based on the time your audience is more active on Pinterest, Tailwind analytics will automate your pinning in the most optimal way.
There is a free plan and three paying options. Growing and expanding your business comes with more responsibilities and less time to do everything by yourself. Tailwind is one of those tools that will make your life as an entrepreneur a lot easier.
Attract the right audience
When you want to sell on Etsy you must have in mind who your potential customer is. The same goes for Pinterest. When you start pinning, think about whom you serve with your business. What problem it is they have and offer them the best solution.
Treat Pinterest as the search engine it is.
Step no 3: Start blogging
Having a blog is a medium many online sellers use to promote their products and increase their shops’ visibility. It is also a way to make some income even if you do it as a side hustle.
My advice is to take blogging seriously and treat it as a brunch of your online business.
Firstly and mostly think of it as a means to provide your readers with some kind of solution to a problem they are dealing with while building their own business.
Your audience will be mostly Etsy sellers who seek information about technical issues, SEO strategies, marketing tools, new product ideas and so much more. Your content must be relevant to these issues. Be certain that your posts are if tremendous value.
They are also looking for inspiration and motivation from someone who has gone through what they go through. Therefore you have to be both informative and relatable.
Prove with each of your posts that you know what you are talking about.
Don’t withhold any information. Share generously everything you know.
Tip: as soon as your blog is up and running start collecting emails. Offer some kind of freebie and start gaining subscribers. These are the people most likely to visit your shop and buy from you.
Finally if you decide to take the leap and blog about Etsy, there are numerous ways to make money from your blog per se. Some monetization methods you can put in place are
– Create an e commerce shop on your blogging site and sell your digital products there too
– Become an affiliate
– Run adds
– Public sponsored posts
How much you make depends on how much work you put into your blog.
If you want to know more about how to start a blog, read my extended post here.
Step no 4: Get active on Social Media – interact with other sellers
Social media presence can make your business known to more people. I’m not suggesting being active on three or more platforms. I don’t see how an entrepreneur can find time for that.
However, starting a facebook group about Etsy or becoming a member in a group can be very helpful. Sometimes feeling part of a community can boost your psychology.
Don’t get involved with social media just to get involved. Each step you take must have a reason behind.
Step no 5: Start a YouTube channel
Another fantastic way to establish yourself as an ‘Etsy expert’ is by having your own YouTube channel. It is a big step, which I haven’t take so I can’t speak from personal experience. But if you feel comfortable in front of a camera and are a fluent speaker, don’t hesitate to give it a try.
Just like all of the above steps, hard work and patience are necessary.
Step no 6: Organise your finances – Deal with taxes
Finally, finances. I know most Etsy sellers are creative and artistic people. And this kind of people usually hates dealing with paperwork and finances.
But you have to understand from day one that you are not just a creator. You are also a business owner. And as one you have to know all aspects of your business.
Keeping track of your business expenses, Etsy fess, shipping costs, income and profit is essential to your business’s well being.
Pricing your products wisely is also crucial. Don’t underestimate this. Do your research and adjust your prices whenever you need to.
Advice your accountant about taxes you have to pay. This varies and depends on the country you are living in. You don’t want any future surprises.
As you can see, opening your Etsy shop is just the beginning of a life as a business owner.
It is exciting and intimidating at the same time.
But after all, that is how life is supposed to be. Anything that matters to us, is what makes us wake up in the morning full of joy and what can keep us wake at night full of stress.
Being our own boss comes with responsibilities. But they are responsibilities towards ourselves. And that is exactly the beauty of entrepreneurship.
Not having to complete tasks for other people. Just for you.
If you are like me and enjoy being your own boss, you can read other posts here to help you start your business.