3 ways
you can make money with
Pinterest

written by Irene

I’m sure you are all familiar with Pinterest. The most popular visual search engine.

You can share images, aka ‘pins’ with other people for personal or commercial purposes.

As a business owner, I have been using Pinterest for a number of years and I confidently say it has helped my business a lot. Plus I enjoy using it! As a blogger, whenever I search for inspiration, fresh ideas, trends, tips or guides for my business, I’m using Pinterest.

Apart from that, Pinterest is the medium I choose to promote my blog posts and my digital products. If you want to learn more about how to use Pinterest to promote your business, you can read this post here.

But can you monetize your Pinterest Account? If you approach this platform with the right mindset and follow a decent strategy, I believe you can add an extra monthly income stream.

Let’s explore 3 different ways, with which you can earn some cash while you expand your audience and promote your brand.

3 ways to monetize your Pinterest Account

  1. Affiliate Marketing
  2. Sponsored Pins
  3. Direct your traffic to the products you sell

“Start building a solid pinning strategy from day one, not only to increase your audience, but also to make revenue through Pinterest “

Monetize Pinterest

#1 Affiliate Marketing

  • Join affiliate programs of companies that align with your Pinterest niche or content
  • Create a bunch of outstanding pins that showcase products or services related to your business
  • Include your unique affiliate links in the pin descriptions
  • Every time users click on your affiliate links and make a purchase you will earn a commission

For this strategy to work you have to either build a big audience -so that you have a large number of people clicking on your affiliate links- or choose to work with affiliates that offer a higher commissions per click.

That’s totally up to you. Either way, building an audience will be beneficial for your business overall.

Important notice: Stay transparent with your followers by disclosing affiliate relationships and sponsored content. They won’t bother if you honestly tell them you will earn a small amount of money if the click on your link.

# 2 Sponsored Pins

  • As your Pinterest following grows, you can collaborate with businesses for sponsored pins. If you are a beginner, your are the one who needs to reach out to brands and agencies. Additionally, there are marketing platforms you can sign up, that connect content creators with brands.
  • There are many businesses who are looking to promote their products or services through Pinterest. They are willing to pay content creators active on Pinterest, to share pins that promote their products.
  • Finally, ensure that the sponsored pins align with your niche and resonate with your audience. You don’t want to post random pins, since it might confuse the audience you are trying to build.

Extra tip: Before reaching out to a company for collaboration, make research on the values this company has, their aesthetics, their target audience and prepare accordingly before you approach them. Thus, you increase the chances of working with them. 

#3 Promote your own products

It is said that people who use Pinterest, have very high chances of making a purchase.

Take full advantage of that and promote your own products.

  • Depending on what kind of business you have, you can develop digital products like printables, e-books, worksheets, calendars that cater to your audience’s interests.
  • Give attention to details. Think about how your pins can stand out and catch your audience’s attention. You want people to click on your pins, not just see them for one second and then scroll down. Your design, keywords and title description must serve this purpose.
  • If you sell digital products on Etsy, Gumroad, Shopify, or you have your own website, pin them and include links to redirect your audience to your shop. Not only do you get to promote your products in front of a big audience, but you can also increase your shop’s traffic.
  • For this purpose, create boards dedicated to showcasing the products you sell. Include direct links to your online store in the pin description. 

I have put together a  free 10 page worksheet to help you get started with monetizing Pinterest! Download here.

A few extra tips:

Always remember to stay compliant  with Pinterest’s policies and guidelines to avoid any issues. You don’t want your account to be suspended.

As any effort you will make for your business, monetizing your Pinterest Account will take time and commitment.

Build a solid monetization strategy. Understand what your audience is searching for. Create high quality pins. Be consistent with pining. Finally be patient and persistent.

Make Money With Pinterest 2